Justin is the Social Marketing Director at The Archer Group, a full­service digital agency located in Wilmington, Delaware. There he oversees the day­to­day management and social media strategy for clients, as well as integrating social technology across other initiatives. Prior to Archer, Justin worked at GSI Interactive, a global digital services agency, where he assisted with paid search, email and affiliate marketing. Over his career, Justin has helped shape and manage the social media strategy for clients such as Wawa, GNC, NFL Shop, Herr's, Appleton Estate Rum and the NHL Shop.