Richard Rood

Richard Rood

About Me

Rick has 10+ years of experience as a digital media analytics strategist and technology expert. His breadth of experience spans digital marketing strategy, web analytics, data visualization, platform enablement, data architecture, KPI measurement planning, market research, campaign management, behavioral targeting and ROI optimization. He also brings an integrated, end-to-end approach with extensive experience collaborating across cross-functional teams including SEO, creative, media, user experience, marketing and technology. He is focused on improving data-driven client decision-making through technology enablement and optimization.

Sessions I’m Presenting

Contact Details

Affiliation
The Encima Group
Location
Princeton, NJ